No question, the last two years of lockdowns and restrictions have been a pain. More painful for some than for others…

In 2020, with domestic abuse on the rise due to pandemic imposed isolation, the Signal for Help campaign was launched. A joint project created by the Canadian Women’s Foundation and a Toronto advertising agency, the campaign centered around a simple hand gesture. A subtle, quiet signal a woman could make while on a video call where she couldn’t speak freely. A gesture that meant HELP!

Social media spread the word—and the hand gesture, with a TikTok video posted by a Canadian user going viral. A video which may have saved the life of a North Carolina teen.

Social media is blamed, and rightfully so, for spreading misinformation, but every once in a while they get it right.

Aimer at Amazon

7 thoughts on “Help!

    1. If you click on the purple image, you get the article which talks about how they came up with that sign. I only scanned that section briefly, but yes, American Sign Language was one of the sources they used.


      1. I get it now.

        Lang said the foundation and the agency needed to develop a signal that could be made by a person while holding a phone — and a one-handed gesture was the solution.
        “It came to us from the idea of tucking your thumb as a metaphor for being trapped,” he wrote.


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