The Vaccine Divide

It’s getting bitter out there.

Not the cold, the rancour and hostility surrounding the vaccination debate. A local company has been getting some flake lately for trying to walk the Great Divide between their vaccinated and non-vaccinated employees.

Chapman’s, the ice cream people. The company that kept their entire staff on payroll for a year while they rebuilt a plant that had burned down. The people who secured two ultracold freezers for the Grey-Bruce Health Unit to store the Pfizer vaccine in 2020. That Chapman’s.

Management decided to encourage, not mandate, vaccination by giving all vaccinated staff a dollar an hour pay raise. Basically, giving the vaccinated what the company was spending on testing the unvaccinated.

They’re not firing anyone, they’re not forcing anyone. They’re just saying, “Hey, it’s not right. We’re paying to have the unvaccinated tested, but we’re not giving the vaccinated anything.”

Sounds fair, right?

Not to the anti-vaxxers. They posted hate-filled messages on Facebook, and tweeted up storm, demanding a boycott on Chapman’s.

The boycott backfired. Big time.

The hashtag #IStandWithChapmans blew up, and the brand is receiving more interest and support than ever.

I’m thinking…Chapman’s for dinner?

Aimer at Amazon