No question, the last two years of lockdowns and restrictions have been a pain. More painful for some than for others…

In 2020, with domestic abuse on the rise due to pandemic imposed isolation, the Signal for Help campaign was launched. A joint project created by the Canadian Women’s Foundation and a Toronto advertising agency, the campaign centered around a simple hand gesture. A subtle, quiet signal a woman could make while on a video call where she couldn’t speak freely. A gesture that meant HELP!

Social media spread the word—and the hand gesture, with a TikTok video posted by a Canadian user going viral. A video which may have saved the life of a North Carolina teen.

Social media is blamed, and rightfully so, for spreading misinformation, but every once in a while they get it right.

Aimer at Amazon