Remember the joy of watching a movie through the space between the two front seats of the family car? Standing in line for popcorn with a bunch of kids wearing pajamas? Being envious of the people who were smart enough to bring lawn chairs?
Ah, the good old days. Gone, but not—say what?
Yes, drive-ins are back.
Covid-19 has accomplished the impossible, rewound the clock. With the Cineplexes shutdown and social distancing the new watchword, cinema lovers are heading out to the nearest field or empty parking lot.
Granted, the rules are a little different these days. You have to bring your own popcorn and don’t even think about getting out of your car. Still, you’ve got the mega screen in front of you, the starlit sky above, and your nearest and dearest in the car with you—bubble members only, please.
I can walk by tourist crap without a second glance. Fridge magnets, plastic fans, and I Heart T-shirts don’t do it for me.
But, give me a story. Throw in a bit of history, polish it with the patina of time and romance. Tell me something is rare and I’m reaching for my credit card.
There’s a small vineyard in Mazzorbo, Venice.
The sales presentation is flawless; crisp white linen and crystal wine glasses. The story is exquisite; a grape thought lost to history, a wine the Venetian Doges drank. The wine bottles themselves are works of art, the glass made in Murano, and the label wrought from paper-thin gold leaf.
Did I mention the bottles are numbered by hand, and the wine comes in the cutest little wood crate?
Was I aware I was being taken in by a fantastic sales pitch? Vaguely, but— Wine the Doges drank!
Was the wine even good?
You’re asking the wrong person. I don’t like wine.