I can walk by tourist crap without a second glance. Fridge magnets, plastic fans, and I Heart T-shirts don’t do it for me.
But, give me a story. Throw in a bit of history, polish it with the patina of time and romance. Tell me something is rare and I’m reaching for my credit card.
There’s a small vineyard in Mazzorbo, Venice.
The sales presentation is flawless; crisp white linen and crystal wine glasses. The story is exquisite; a grape thought lost to history, a wine the Venetian Doges drank. The wine bottles themselves are works of art, the glass made in Murano, and the label wrought from paper-thin gold leaf.
Did I mention the bottles are numbered by hand, and the wine comes in the cutest little wood crate?
Was I aware I was being taken in by a fantastic sales pitch? Vaguely, but— Wine the Doges drank!
Was the wine even good?
You’re asking the wrong person. I don’t like wine.
Suckered in. Hook, line, and sinker 🙂